“Different color preferences for each age” What is the best choice for the new Santa Fe by age?
The new Santa Fe was officially launched last August, and about 13,000 units were shipped as of last month. Among the various exterior colors of the new Santa Fe, which color is preferred by consumers? We have checked the preferred colors for each age group as confirmed through Hyundai Motor Company’s official website.
First, the new Santa Fe's 2WD 6-seater Calligraphy model, based on the 2.5 gasoline turbo model, was found to be the most popular. It seems that the preference for 6-seaters has increased due to the optimal ride comfort for second-row passengers and the increased utilization of third-row space as the vehicle has become larger.
Regarding color preference, 50% of people in their 20s and 30s chose creamy white pearl color. It is so popular that it accounts for half of the nine exterior colors, followed by Abyss Black Pearl at 25% and Magnetic Gray Metallic at 8%.
Consumers in their 40s had a higher selection rate for Creamy White Pearl. A whopping 56% of customers chose Creamy White Pearl, followed by Abyss Black Pearl at 20% and Cyber Sage Pearl at 9%.
Customers in their 50s or older also chose creamy white pearl color at 50%. Unlike customers in their 20s to 40s, 16% of consumers chose Magnetic Gray Metallic color in second place, and 13% chose Abyss Black Pearl.
Looking at all consumer data regardless of age, the creamy white pearl color selection rate was 52%, Abyss Black Pearl was 20%, and Cyber Sage Pearl was 10%.
Meanwhile, the exterior colors of Hyundai's new Santa Fe are 7 glossy colors including ▲Ocado Green Pearl ▲Pebble Blue Pearl ▲Abyss Black Pearl ▲Cyber Sage Pearl ▲Terracotta Orange ▲Magnetic Gray Metallic ▲Creamy White Pearl and ▲Urce Breath Metallic Matte ▲Creamy It is available in two matte colors, including white mat.